One brain to power yoursales floor
Trained on what you know · powered by AI and voice
What it is
One brain. Not another tool bolted onto your stack.
Most sales software does one slice — records your calls, manages your decks, books your meetings — and leaves the knowing to you. appri.city is the knowing. Feed it your product, your pricing, your methodology, your best calls and demos, and it becomes one trained brain that answers like your strongest rep — wherever the conversation happens, in whatever language it happens in.
How it works
Feed it. Train it. Let it work.
1Feed it
Decks, docs, recorded calls and demos, the answers your best people give. Everything it should know.
2Train it
It learns your product, your pricing, your voice — and what it must never say. You set the bounds; it stays inside them.
3Let it work
In chat, on calls, in demos and follow-ups — consistently, automatically, in any language you sell in.
Who it's for
Built for everyone who carries a number.
The same brain, read differently by each person who needs it. See it by role →
You are the sales team. appri.city is the rest of it.
Until you can afford to hire, you run every demo, every discovery call, every pricing conversation yourself — and it eats 40 to 60% of your week.
Train the brain on how you sell and it answers like you — qualifying inbound, running first calls, fielding the technical questions — while you build the company. It never forgets a detail, and it sells in languages you don't speak.
- Business development
- Discovery
The outcomes
Everything a sales floor does. From one brain.
- Business developmentopens new conversations and qualifies them.
- Discoveryruns the early calls, captures what matters.
- Product demoswalks the product and takes the hard questions.
- Product trainingbrings new reps up to your best rep's level.
- Sales enablementturns what you know into what your team can use.
- Customer onboardinggives every new customer a knowledgeable first day.
- Account managementkeeps the relationship warm between deals.
Why now
Selling knowledge is the hardest asset to keep.
It lives in your best people's heads, walks out when they leave, and takes months to rebuild in someone new. A brain holds it for good.
- 40–60%The founder's weekgoes to demos and discovery calls until they can afford to hire. The brain takes the first pass at all of it.
- ~43%Hit quotaof reps make their number in a typical year. Consistent prep, answers and methodology move the average up.1
- ~18 monthsAverage tenureis all most reps last — they leave before they peak at two to three years. The brain keeps what they knew.2
- 12–24 monthsA new marketis what entering a new language market traditionally takes, with a local hire. The brain speaks English, French and Arabic today.
The maths
See what one brain is worth to your floor.
Use your own numbers. The only assumption is one you set — how much ramp time the brain removes — and the formula is on screen.
4 hires × 1.8 mo gained × $83K/mo quota
An illustrative estimate from your inputs and one assumption you control — not a guarantee. It counts only faster ramp; consistency, coverage and knowledge retention are extra.
Private
Your brain is yours alone.
Everything you teach it stays inside your company. Nothing you feed it trains anyone else's brain — no shared pool, no cross-contamination, ever. The knowledge that makes you good at selling stays yours.
Questions
Asked often. Answered plainly.
What is Appricity?
Appricity is one private brain for your sales floor. You feed it what your company knows — your product, your pricing, your methodology, your best calls and demos — and it answers like your strongest rep, wherever the conversation happens.
How is it different from the sales tools we already have?
Most sales software does one slice — it records your calls, manages your decks, books your meetings — and leaves the knowing to you. Appricity is the knowing. It isn't another tool bolted onto your stack; it's the single source the rest of the work runs from.
What do you feed it?
Decks, docs, technical guides, battle cards, the pricing rules you're willing to share, recorded demos and discovery calls, and the answers your best people give. Then it learns your product, your voice, and what it must never say. You set the bounds; it stays inside them.
Does what we teach it train anyone else's brain?
No. Each brain is fully isolated. Everything you teach yours stays inside your company — no shared pool, no cross-contamination, ever. The knowledge that makes you good at selling stays yours.
Which sales methodologies does it work in?
SPIN, MEDDIC, Solution Selling, Challenger and Sandler. Each one can be adapted to the way your team actually runs it.
Which languages does it sell in?
English, French and Arabic today, with more on the way.
Can we stop it saying certain things?
Yes — setting those bounds is part of training it. It knows what to say, and it knows what not to say: pricing it shouldn't quote, commitments it shouldn't make, questions that belong with a human. You decide where those lines sit.
What does it cost?
Appricity is in early access and pricing is set with each customer for now. Open early access and we'll talk.
Can we use it now?
It's in early access. Leave your email and we'll be in touch when we can bring you on.
One brain to power your sales floor.
appri.city is in early access. Leave your email and we'll be in touch.